The context
In 2016, Colin Kaepernick began kneeling during the National Anthem to protest police violence and social injustice.
The next year, no NFL team would sign him.
The pose
Placing your hand over your heart is customary for the National Anthem. If Kaepernick did it, he'd place his fist.
When doing so, it looks like a 7, Kaepernick's number.
The sketch
Following in Kaepernick's lead of giving back, I decided to donate a portion of all proceeds to an inner city arts program in Seattle, called Arts Corp.
The post
This is the exact picture I put on Facebook to release the logo. I didn't expect the reaction.
The reaction
In a matter of days, the internet had exploded with stolen interpretations.
The pictures
All across the country, people began wearing the logo.
The media
The logo began popping up on
news broadcasts.
The support
My soccer team in San Francisco wore the design as jerseys.
The breakthrough
On December 2, 2017, Eric Reid, the man who originally knelt with Kaepernick wore the logo on his cleats for an NFL game.
The outcome
Moments later, Colin Kaepernick himself talked about it.
