The context​

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In 2016, Colin Kaepernick began kneeling during the National Anthem to protest police violence and social injustice.

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The next year, no NFL team would sign him.

The pose​

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Placing your hand over your heart is customary for the National Anthem.  If Kaepernick did it, he'd place his fist.  

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When doing so, it looks like a 7, Kaepernick's number.

The sketch​

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Following in Kaepernick's lead of giving back, I decided to donate a portion of all proceeds to an inner city arts program in Seattle, called Arts Corp.

The post

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This is the exact picture I put on Facebook to release the logo.  I didn't expect the reaction.

The reaction

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In a matter of days, the internet had exploded with stolen interpretations.

The pictures

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All across the country, people began wearing the logo.

The media

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The logo began popping up on

news broadcasts.

The support

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My soccer team in San Francisco wore the design as jerseys.

The breakthrough

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On December 2, 2017, Eric Reid, the man who originally knelt with Kaepernick wore the logo on his cleats for an NFL game.

The outcome

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Moments later, Colin Kaepernick himself talked about it.