DESIGN & ADVERTISING

 that ENTERTAINS

Let's start with a story

How my logo

got to Kaepernick

In 2017, the NFL wouldn't let

Colin Kaepernick play, so I designed

a logo we could all wear for him. 

Months later, NFL players wore it on their game shoes and Kaepernick talked about it.  Proceeds from every sale went to a good cause.

The context

In 2016, Colin Kaepernick began kneeling during the National Anthem to protest police violence and social injustice.

The next year, no NFL team would sign him.

The pose

Placing your hand over your heart is customary for the National Anthem.  If Kaepernick did it, he'd place his fist.  

When doing so, it looks like a 7, Kaepernick's number.

The sketch

Following in Kaepernick's lead of giving back, I decided to donate a portion of all proceeds to an inner city arts program in Seattle, called Arts Corp.

The post

This is the exact picture I put on Facebook to release the logo.  I didn't expect the reaction.

The reaction

In a matter of days, the internet had exploded with stolen interpretations.

The pictures

All across the country, people began wearing the logo.

The media

The logo began popping up on

news broadcasts.

The support

My soccer team in San Francisco wore the design as jerseys.

The breakthrough

On December 2, 2017, Eric Reid, the man who originally knelt with Kaepernick wore the logo on his cleats for an NFL game.

The outcome

Moments later, Colin Kaepernick himself talked about it.

The Result

Instead of going after every knock off, I used the publicity of the logo to sign a licensing deal with bCreative.  Now the Power 7 logo is licensed by many different companies and products.  As part of each agreement, a portion of every sale will go towards a good cause.

My Work

JVY CREATIONS |  JAKE VAN YAHRES

DESIGN & ADVERTISING that ENTERTAINS