Months later, NFL players wore it on their game shoes and Kaepernick talked about it. Proceeds from every sale went to a good cause.
In 2016, Colin Kaepernick began kneeling during the National Anthem to protest police violence and social injustice.
The next year, no NFL team would sign him.
Placing your hand over your heart is customary for the National Anthem. If Kaepernick did it, he'd place his fist.
When doing so, it looks like a 7, Kaepernick's number.
Following in Kaepernick's lead of giving back, I decided to donate a portion of all proceeds to an inner city arts program in Seattle, called Arts Corp.
This is the exact picture I put on Facebook to release the logo. I didn't expect the reaction.
In a matter of days, the internet had exploded with stolen interpretations.
All across the country, people began wearing the logo.
The logo began popping up on
My soccer team in San Francisco wore the design as jerseys.
On December 2, 2017, Eric Reid, the man who originally knelt with Kaepernick wore the logo on his cleats for an NFL game.
Moments later, Colin Kaepernick himself talked about it.
Instead of going after every knock off, I used the publicity of the logo to sign a licensing deal with bCreative. Now the Power 7 logo is licensed by many different companies and products. As part of each agreement, a portion of every sale will go towards a good cause.